Strand 04 — Branding
Logo, colours, typefaces, tone, stationery, signage, vehicle, packaging, social media. In Wavre and across Walloon Brabant, we assemble the complete system that makes your business recognisable — from business card to shopfront.
We visit your business, listen to your customers, look at your competitors. Three words come out of the field — they are what carries everything else.
AAA 8,4:1
AAA 4,6:1
AA 12-column grid · 24 px 8 px baseline Usage rules Clear space = ½ the height of the mark Min. size 24 px / 8 mm ✕ Stretch✕ Recolour✕ Shadow✕ Outline
A logo is only 10 % of the work.
A brand lives on dozens of surfaces. We handle them all, in the same movement — here are the five families and the twenty-five sub-services they cover.
The mark
The drawing that identifies you in one second — declined to work equally well on a six-metre sign and in a sixteen-pixel favicon.
- Primary logo
- Variants: compact, monochrome, favicon
- Monogram & symbol
- Naming & tagline
- Vector files in every format
The system
What makes the logo usable by everyone: colours, typefaces, tone, grid, usage rules. The instruction manual for your brand.
- Colour palette (screen & print)
- Typefaces, licences included
- Tone of voice & key messages
- Grid, layout, iconography
- Brand guide
The paper
Everything handed to you or left with you: card, quote, menu, label. Prepared to the printer's standards, with no back-and-forth.
- Business card & stationery
- Quotes, invoices, contracts
- Flyers, brochures, menus
- Packaging & labels
- Print-ready files
The field
Your image outdoors, readable at three metres and at thirty: signage, shop window, van, site board.
- Signage & wayfinding
- Vehicle livery
- Window, banners, point-of-sale
- Uniforms, badges, aprons
- Site boards
The screen
Publishing fast and clean: social templates, sales deck, email signature — and the same brand as on your site.
- Social media templates
- Sales deck
- Email signature
- Banners & ad visuals
- Consistency with your website
What you receive.
Eight deliverables, all source files includedHow we draw.
A single point of contact, from brief to rolloutWeek 1
The brief
We come on site. We look at your window, listen to your customers at the counter, note what the competitors round the corner do. Above all we write down what you do not want — that is often the most useful part.
You leave with- Report of the visit
- Analysis of three competitors
- The three guiding words
- The list of what we rule out
The mark
The name becomes a drawing. Two complete routes, each with its monogram, compact version and tagline — shown on a sign, a quote and a screen, never sitting alone on white.
You leave with- Two complete routes
- Monogram & compact version
- Tagline and naming worked out
- Real-world mock-ups
The system
We build what makes the logo usable by everyone: colours tested on screen and at the printer, typefaces licensed in your name, contrast verified, grid, tone of voice and usage rules.
You leave with- HEX / CMYK / Pantone palette
- Typefaces, licences included
- Grid & type scale
- Usage rules and prohibitions
The rollout
We decline the brand across your real surfaces: business card, signage, vehicle livery, social media, sales deck. Everything is delivered in the right formats, ready to go to the printer or the sign maker.
You leave with- Vector and bitmap files
- Print-ready stationery
- Social media templates
- Brand guide as a PDF
A local image that holds up.
In Walloon Brabant your image travels fast: the sign on the road, the van on the ring road, the card on the counter, the Google profile. A consistent brand identity across all those touchpoints is what moves a business from “I know them by sight” to “I recommend them”.
Frequently asked questions
Click to openBecause a vague identity is expensive: people confuse you, forget you, haggle over your prices. A right identity makes the quality of your work visible before anyone even reads you.
No. A logo on its own does not stand up: you need colours, a typeface, a tone, usage rules and variants. That system is what makes your brand recognisable everywhere.
The logo files in every format, the palette, the fonts, a clear usage guide, and every useful variant: stationery, print, signage, vehicle, packaging, social media, sales deck, email signature and website.
Usually 3 to 6 weeks: brief in the field, creative routes, back-and-forth, then variants. You approve at each step, nothing is imposed.
Often yes: when the base is sound, we set it straight rather than throw everything away. We tell you honestly what is worth keeping and what works against you.
Yes. Naming, the tagline and key messages are part of the work: finding a name that is available, pronounceable and defensible counts as much as the drawing around it.
We prepare the files to the printer's standards (bleed, profiles, vectorisation) and can follow the quote, the proof and the delivery with your usual suppliers or ours.
That is exactly the benefit of doing it all in one place: the brand, the site and the tools come out of the same system. One consistency, from web to paper.
Tick what you are missing today — a logo to redraw, guidelines to write, a sign to redo, materials that no longer look alike. We reply within 24 working hours with an honest first opinion on what is worth keeping and what works against you.