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Strand 03 — Visibility

Being good is not enough. You also have to be found.

When someone types “bakery Wavre” at 7am, only one question matters: are you the one they see?

Get in touch Free visibility review · reply within 24 working hours
🔍 Example — before the visibility work
1
Boulangerie du Centre — Wavre boulangerieducentre.be — Fresh bread every day
2
Pains & Cie painsetcie.be — Artisan bakery and patisserie
3
Le Fournil de Sophie fournilsophie.be — House-made viennoiserie
4
Aux Délices de Wavre delices-wavre.be — Since 1992
5
Your business — Wavre ★ 4.8 your-site.be — Order tonight, collect tomorrow at 7am
YOU
Enquiries received: 12 Average position: 5,2

Illustrative simulation — your own figures, we measure them from the review onwards.

Three levers, one goal.

You do not have to take everything. We start with what is most missing at your place and add as it pays off.

01 Get found Local and technical SEO, Google Business profile, customer reviews, city pages: the groundwork that brings you customers without paying again for every click. The foundation — built over time
02 Buy visibility Google Ads and Meta Ads steered by cost per customer, measured retargeting. We cut what does not pay and amplify what works. The accelerator — visible from go-live
03 Convert and retain Reviews, social media, emailing, pages that reassure: a visit that becomes a call, a customer who returns. The yield — what makes the difference
The detail

Everything we can take on.

Online visibility is not a tick-box. It is some twenty different actions, some of which take ten minutes a month and change everything. Here is the full list — you choose what makes sense at your place.

19 services in four families — browse the list, the detail appears beside it.tap a line, the detail unfolds below.

Get found on Google — 01 / 19

Local SEO

We work on the searches that end in a call or a visit: “plumber Wavre”, “caterer Nivelles”, “open Saturday”. Town by town, trade by trade.

  • 01Searches that convert
  • 02Town by town
  • 03Trade by trade

The groundwork. It takes patience, but once in place it keeps working without you paying again for every click.

Get found on Google — 02 / 19

Technical SEO

Loading speed, page structure, titles, tags, structured data, mobile version: everything Google reads before deciding how to rank you.

  • 01Loading speed
  • 02Titles & tags
  • 03Structured data

The groundwork. It takes patience, but once in place it keeps working without you paying again for every click.

Get found on Google — 03 / 19

Google Business profile

Exact categories, a worked description, correct hours, recent photos, products and services filled in — then a simple routine to keep it current.

  • 01Exact categories
  • 02Recent photos
  • 03Update routine

The groundwork. It takes patience, but once in place it keeps working without you paying again for every click.

Get found on Google — 04 / 19

City pages

A real page for each town where you work, with content of its own. Not a copied list of place names, which Google ignores.

  • 01One page per town
  • 02Content of its own
  • 03No copied list

The groundwork. It takes patience, but once in place it keeps working without you paying again for every click.

Get found on Google — 05 / 19

Content and articles

We write the pages and articles that answer the questions your customers ask before buying. That is what gets you found, then chosen.

  • 01Pre-purchase questions
  • 02Pages and articles
  • 03Found, then chosen

The groundwork. It takes patience, but once in place it keeps working without you paying again for every click.

Get found on Google — 06 / 19

Local link building

Partners, suppliers, associations, regional press: we go and find links that genuinely exist and make sense for your trade.

  • 01Partners & suppliers
  • 02Regional press
  • 03Links that make sense

The groundwork. It takes patience, but once in place it keeps working without you paying again for every click.

Get found on Google — 07 / 19

Belgian directories

Yellow Pages, Trustpilot, sector directories: the same name, address and phone everywhere, duplicates removed. An invisible detail that weighs heavily locally.

  • 01Yellow Pages & Trustpilot
  • 02Identical details everywhere
  • 03Duplicates removed

The groundwork. It takes patience, but once in place it keeps working without you paying again for every click.

Buy visibility — 08 / 19

Google Ads — Search

You appear at the exact moment someone searches for what you sell. Keywords chosen one by one, daily budget set with you, never exceeded.

  • 01Keywords chosen one by one
  • 02Daily budget set
  • 03Never exceeded

Advertising does not replace SEO: it buys time while SEO is being built, or covers a quiet period.

Buy visibility — 09 / 19

Google Ads — Performance Max

A single campaign covering Search, Maps, YouTube and Gmail. Useful when the area is wide or the catalogue large.

  • 01Search, Maps, YouTube
  • 02Wide area
  • 03Large catalogue

Advertising does not replace SEO: it buys time while SEO is being built, or covers a quiet period.

Buy visibility — 10 / 19

Meta and Instagram Ads

To become known before anyone even looks for you: targeting by area, by age, by interest, with visuals in your colours.

  • 01Targeting by area
  • 02Visuals in your colours
  • 03Becoming known

Advertising does not replace SEO: it buys time while SEO is being built, or covers a quiet period.

Buy visibility — 11 / 19

Retargeting

Following up visitors who came without acting — without harassing them: capped frequency, limited duration, a message different from the first visit.

  • 01Capped frequency
  • 02Limited duration
  • 03A different message

Advertising does not replace SEO: it buys time while SEO is being built, or covers a quiet period.

Turn visits into customers — 12 / 19

Collecting and managing reviews

A review request sent at the right moment, by SMS, email or QR code. And written replies to every review — especially the bad ones.

  • 01Request at the right moment
  • 02SMS, email or QR code
  • 03A reply to every review

Being seen is not enough. You have to be chosen, then found again. That is often where the most is won, and it is the cheapest part.

Turn visits into customers — 13 / 19

Conversion rate optimisation

We look at where visitors drop off, then fix it: a shorter form, the phone number visible on mobile, reassuring proof in the right place.

  • 01Drop-off points identified
  • 02Shorter form
  • 03Number visible on mobile

Being seen is not enough. You have to be chosen, then found again. That is often where the most is won, and it is the cheapest part.

Turn visits into customers — 14 / 19

Email marketing

Newsletter and follow-ups written to be read: one useful piece of information, a single call to action, an honest unsubscribe. Your list belongs to you.

  • 01A single call to action
  • 02Honest unsubscribe
  • 03Your list belongs to you

Being seen is not enough. You have to be chosen, then found again. That is often where the most is won, and it is the cheapest part.

Turn visits into customers — 15 / 19

Social media

Publishing calendar, templates in your colours, posts written and scheduled. A regular presence, without spending your evenings on it.

  • 01Publishing calendar
  • 02Templates in your colours
  • 03Scheduled posts

Being seen is not enough. You have to be chosen, then found again. That is often where the most is won, and it is the cheapest part.

Know what it yields — 16 / 19

Rank tracking

We regularly record where you come out on your key searches, in your area — not a national average that means nothing.

  • 01Regular readings
  • 02In your area
  • 03No national average

No action is launched without our knowing how to measure it. If we cannot measure it, we do not sell it.

Know what it yields — 17 / 19

Call and form tracking

Every call and every enquiry is tied to its source. We know what produced the customer, not only what produced clicks.

  • 01Every call attributed
  • 02Source identified
  • 03Customers, not clicks

No action is launched without our knowing how to measure it. If we cannot measure it, we do not sell it.

Know what it yields — 18 / 19

Dashboard

An online dashboard, available whenever you want, without having to ask us. The same figures for you and for us.

  • 01Available whenever you want
  • 02Without asking us
  • 03The same figures for everyone

No action is launched without our knowing how to measure it. If we cannot measure it, we do not sell it.

Know what it yields — 19 / 19

Monthly report

One page a month, in plain language: what moved, why, and what we do next month. If a figure drops, we say so.

  • 01One page a month
  • 02In plain language
  • 03Drops explained

No action is launched without our knowing how to measure it. If we cannot measure it, we do not sell it.

How we make you visible.

SEO builds over time, advertising acts immediately: we run both together, and every month you receive one page saying what it produced. A single point of contact, from review to report.

4 steps, no jargon
Week 1
01 — WEEK 1 Free review

Where do you come out on Google today, on which searches, against which competitors in your town? A written assessment, jargon-free, yours to keep even if we do not work together.

  • Written assessment
  • Competitors in your town
  • Priority searches
02 — WEEKS 2–4 Foundations

Optimised Google Business profile, faster site, pages per town, clean technical structure, a simple way to ask for reviews. The base that holds everything else up.

  • Optimised Google profile
  • Pages per town
  • Clean technical base
03 — FROM WEEK 2 Campaigns and content

Google Ads and Meta Ads targeted on your area, with a daily budget set with you. In parallel, the articles and pages that answer real searches. We cut what does not pay.

  • Budget set with you
  • Ads targeted on your area
  • Pages and articles published
04 — EVERY MONTH The one-page report

Calls, enquiries, sales, cost per customer. One page, in plain language, available whenever you want. If a figure drops, we say why and what we do next.

  • Calls and enquiries
  • Cost per customer
  • What we do next
Get in touch↗ Free visibility review — and the assessment stays yours, even if we do not work together.

Getting found in Wavre, LLN, Nivelles, Waterloo.

A local intent is “bakery Wavre”, “physio Ottignies”, “garage open Saturday Nivelles”. Local SEO means winning those searches — the ones that end in a call or a visit, not in a statistic.

WavreLouvain-la-NeuveOttigniesNivellesWaterlooBraine-l’AlleudJodoignePerwez
0 € for the visibility review, no obligation
1 point of contact, from review to monthly report
24 h for a reply, working days

Ce qu’on nous demande souvent.

The first movements often come after 4 to 8 weeks on local searches, more slowly on highly competitive queries. We set measurable markers from the start and you see the change every month.

The Google Business profile is decisive: right categories, a worked description, recent photos, regular reviews, consistency between the site and the profile. We optimise it and leave you a simple routine to keep.

Yes: we build dedicated, credible pages for the areas where you actually work — Wavre, Louvain-la-Neuve, Nivelles, Waterloo, Braine-l'Alleud — rather than a list of towns with no content, which Google ignores.

Not necessarily. Advertising buys immediate visibility, SEO builds it durably. We say clearly what, in your situation, deserves an advertising budget — and what does not need one.

A great deal: they weigh on local ranking and on the decision. We set up a simple way to ask for them at the right moment, and we reply to reviews — including the less good ones.

Yes. Publishing calendar, templates in your colours, posts written, newsletter and follow-ups: we can take the whole strand, or only what you have no time to do.

We do, unless you prefer to. Publishing calendar, templates in your colours, articles and newsletters written then scheduled — you review before anything goes out. Many clients keep part of it (today's photos, the news) and leave us the rest: we agree the split at the start.

It is the extension of SEO: clear content, structured data, verifiable and consistent information. The same foundations get you cited by Google, ChatGPT or Perplexity.

Where are you on Google, right now? We check, free of charge ↗ Visibility review on the house · reply within 24 working hours
Visibility review We take a look.

Tell us your trade and your area. We send back a written state of play: where you come out on Google, what you are missing, and where to start. Free, and yours to keep even if we do not work together.

info@glatigny-studios.be 0479 66 79 77 Perwez, Walloon Brabant — we travel anywhere in Belgium
Reply within 24 working hours · your data never leaves our inbox
Glatigny Studios

Independent digital studio in Walloon Brabant. We make small businesses impossible to ignore.

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